Give us a challenge.

At Lone Star, we specialize in helping underdogs, mavericks and visionaries communicate better. Our thoughtful approach transforms complex issues and ideas into messages that resonate and connect.

Core Services:

Content Marketing
When you're doing something different, you need content that makes people think differently. We craft high-impact narratives, articles and communications that help innovative ideas gain the attention they deserve. You get content that cuts through the clutter, informs and inspires.

Public Relations & Social Media
Breaking new ground isn't easy. You might face tough questions and skeptics. We help you navigate media relationships, shape public perception and turn opposition into opportunity. Our approach builds understanding and support for ideas that challenge the status quo.

We also specialize in navigating difficult situations with strategic communication that maintains your integrity while advancing your mission. From thorny issues to public controversies, our expertise helps you emerge stronger.

Guiding Star
Every business has a purpose, but as companies grow, even the most successful can lose sight of what truly drives them.

Through our Guiding Star discovery service, we uncover and articulate your "Why"—the core purpose that sets you apart and drives your business forward. Inspired by Simon Sinek’s "Start With Why," this foundational insight becomes the compass that guides every message, decision and strategic move.

When you know and communicate what truly drives you with clarity and conviction, your brand becomes not just genuine but magnetic, building trust, attracting loyalty and setting you apart as a leader.

In a crowded market, your Guiding Star isn’t just a differentiator—it’s a powerful advantage.

Let's get to work, Partner.


Industries We Serve:
Manufacturing, industrial, energy, technology, financial services, education, real estate, healthcare, non-profits and more.


Let's saddle up and get to work!